Posts Tagged ‘Nike’

A Global Look At World Cup Advertising

“So, when do you leave?” has been the most common question asked to me over the past week.  With World Cup hype growing in the US, those normally oblivious to soccer are taking notice.  ABC/ESPN, the network  that coughed up $100 million for exclusive rights to broadcast the next two World Cups to anglophones in the US, has [...]

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Epilogue/Prologue

The conclusion of one event leads to the commencement of another.  As I wrapped things up in Chicago, I knew that I could fully turn my focus from preparing a talk on new approaches to address-based sampling at the Freqs and Geeks conference to preparing for a south-of-the-equator trip to watch the world’s biggest sporting event.  Even [...]

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